The new law, which goes into effect January 1, is the second state to ban all tobacco flavors, including menthol.

California Governor Gavin Newsom has signed a bill by Senator Jerry Hill (D-San Mateo) banning the retail sale of flavored tobacco products in the state.

California is the second state after Massachusetts to ban all tobacco flavors, including menthol. Other states, including New York and New Jersey, have banned flavored e-cigarette products. In addition, 78 cities and counties in California, including Los Angeles County, have restrictions on flavored tobacco.

The new law goes into effect Jan. 1 and imposes a $ 250 fine for each violation.

"I have been very expressive of my absolute condemnation of this tobacco industry which continues to find ways to target our youth," said Newsom. "It will be a point of deep pride and personal privilege to sign that bill as a father of four and someone who has many, many family members died in the tobacco industry."

Opponents of the bill have said the legislation will harm retailers and single out color communities by banning menthol products. Vapor Technology Association (VTA) executive director Tony Abboud told the Los Angeles Times that the new law was "bad policy" because product bans don't work.

"As the California economy continues to face COVID-related challenges," he said, "the last thing we should do is drive people back to cigarettes, close small businesses and cut jobs."

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